Michelle On Point

Case Study on Google AdWords

Check this out! Before we got ahold of this account, the client was spending $2,500/mo (About $620 per week)  in paid ads.  They were getting 2,270 impressions, 65 clicks, and 2 conversions on average per week.

Enter Michelle On Point

After just 4 weeks of us handling the ad spend, (and working our magic) we were getting 7,400 impressions, 175 clicks, and 6 conversions.  The ad spend was $578/week with a 3X increase on impressions, clicks, and conversions.  Less money spent, more money made!

Isn’t this what EVERY business owner wants?

Please note: the conversion percentage did not change much because no changes were done to the website yet.  There is not a good landing page yet so conversions are still not where we want them to be.  They are nowhere close to where we project they will be with a good landing page in place.  We expect to increase the conversion percentage to 30% by creating a landing page that converts well for these ads based on their keywords.

Projections with $578 ad spend per week we will increase conversions of 2 per week to 10X the current number (6) per week to 60 per week.

When you look at the clicks per impression with ad spend, the click-through ratio is just under 3%. if we were to have the #1 position on page #1 in the SERPs (Search Engine Results Pages), the average click-through ratio jumps to 40%.  Taking these current numbers that would increase their clicks from 175 to ver 2800 clicks just by changing their position on Google!

This is what we do for you!

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Our priority is the health and safety of our community following the latest declared state of emergency. We are available to help local businesses keep their customers updated. Don't hesitate to reach out to us with any questions by email at michelle@michelleonpoint.com