Google Presence & Website Audit
Answer three questions. Three days later you will know exactly where you stand, why your competitors are showing up in the map pack and you are not, and what to fix first. No logins, no access requests, no chasing your web person for a password.
You will never have to take a marketing company’s word for it again.
$500 flat. Three questions from you. Report in 3 business days.
All we need from you
1. Where you work
The cities and towns you actually serve, and how far you will realistically drive.
2. What pays the bills
Your top three services by profit, and which one you want more of.
3. Who is beating you
Three competitors. Names or websites, whatever you have handy.
That is the whole ask. We do not need your Google login, your website password, or your analytics. Everything we analyze is information anyone can see, we just know where to look and what it means.
What we check
Visibility Heat Maps 10 Maps Included
- Your service area cut into a grid, searched from every point on it
- Ten terms tracked: your Google primary category, your secondary categories, and your listed services
- Green where you show in the top 3, red where customers cannot find you at all
- Average rank and share of your area in the top 3, per term
- The exact direction your visibility falls off, which is your location page plan
Google Business Profile Ranking Core
- Primary and secondary categories vs your top 3 map competitors
- Services listed, service descriptions, and money-service gaps
- Business description, hours, attributes, service area
- Photos: volume, recency, file naming, quality
- Reviews: count, rating, velocity, response rate, keyword mentions
- Posts, Q&A, booking link, messaging, link tagging
- Duplicate listings and anything that puts you at suspension risk
On-Page & Site Structure
- Every service you sell, checked against whether a page exists for it
- Location page coverage vs the areas you actually serve
- Title tags, meta descriptions, and H1s across the site
- Two pages competing for the same search
- Internal linking and silo structure
- Schema markup, including the correct business type
- Image alt text, file names, and file sizes
Website Technical Health
- Full crawl of your site, up to 250 pages
- Broken links, redirect chains, 404s, duplicate titles and metas
- Thin pages and pages nothing links to
- Page speed and Core Web Vitals, mobile and desktop
- HTTPS, canonical setup, sitemap, robots.txt
Wider Google Footprint
- What page one shows when someone searches your business name
- Name, address, and phone consistency across the directories that matter
- Missing listings in your industry
- Apple Maps and Bing Places presence
- Reputation across Google, Facebook, Yelp, and your vertical sites
Competitor Benchmark
- Your top 3 scored side by side with you
- Reviews, categories, service page coverage, location pages, content depth, link strength
- Where they are beating you and by how much
- Two or three openings in your market that nobody has claimed yet
What you get
The Scorecard
A single visibility score out of 100, plus a letter grade for each area, so you can see at a glance where the leak is.
The Maps
Ten visibility heat maps showing exactly where in your service area you show up and where you disappear. Most owners have never seen this.
The Plan
A prioritized fix list split into quick wins (30 days), strategic moves (90 days), and foundation work, each tagged with effort and impact.
The Report
Every finding in plain language with a screenshot, why it matters to your phone ringing, and what to do about it.
The Benchmark
Your three closest competitors scored beside you, plus openings in your market nobody has claimed.
The Baseline
Every map and score is dated, so when you fix things you have hard proof of what moved. Re-audit at 90 days is $250, free on a monthly plan.
Plus a 20 minute walkthrough call. We go through the report together so you leave knowing exactly what to fix first, whether you hire us or hand it to your own team.
Investment
One location, one website, three competitors benchmarked, ten heat maps. Payment in full up front. No contract, no obligation to continue.
The $500 comes back to you. Start any Michelle On Point monthly plan within 14 days of your walkthrough call and the full $500 is credited toward your first month. The audit is how we both find out whether we are a fit.
How it works
| Step | What happens | When |
|---|---|---|
| 1 | You pay the $500 and reply to one email with three answers | Day 1 |
| 2 | We run the audit. Nothing needed from you. | Day 1 to 3 |
| 3 | Report lands in your inbox | Day 3 |
| 4 | We walk it together on a 20 minute call | Your pick |
Why this is not the free audit sitting in your inbox
Most audits are scored on how many things they check. A hundred point report sounds thorough right up until you open it and find a hundred problems sorted by nothing, with no idea which one is costing you money this month. That is not an audit. That is a homework assignment.
The question worth asking is simpler. After I read this, do I know what to do Monday morning?
| The question most people ask | The question that actually matters |
|---|---|
| How many points does it check? | What does it tell me to do first? Ours ranks every finding by what it is worth to your business, and puts the four that matter at the top. |
| How fast can I get it? | Is this about my actual territory? Ten heat maps of your real service area and your three real competitors, not best practices that would read the same for a dentist in Ohio. |
| Is it free? | Did a person actually look at this? A named human wrote every line, and sits with you for twenty minutes afterward to explain it. |
This is your baseline. Every map and every score is dated, so from here on, anything a marketing company tells you gets measured against something real.
Ready to find out where you actually stand?
Reply to this page, or call and text Michelle directly at (813) 773-8329.