Michelle On Point

Memorable wordpress websites

Hi! I’m Michelle!
I create beautiful, custom websites & help you get found on Google.  
I also teach people how to create their OWN websites, and I offer support options too!
You’re invited to take a look at my work!

Tampa SEO & Web Design

Tampa Search Engine Optimization and Web Design Company

Welcome to Michelle On Point

Hi! I’m Michelle, a web designer, and SEO strategist who has been serving clients since 2017 with amazing success. 

My focus is clean, responsive web design and search engine optimization which is organic, free, targeted traffic from Google.

I am based in the Tampa Bay area and own top rankings in local cities. I have aligned myself with other SEO masterminds across the globe who also regularly test 1000s of client’s websites and share our data. This allows me to be cutting edge with my skillset and knowledge of Google and how the algorithm works. 

Nothing against other SEOs out there, but if they do not have access to this data, then they will not be able to outperform my skill and expertise with ranking a website. Would you trust a blind person to drive you in their car?

There is so much that Google wants you to believe about SEO and ranking factors, but the truth is that of the hundreds of “ranking factors” really only a handful of those things do the majority of the work.  The “gurus” of SEO are like pawns in Google’s game, sadly. The truth is that Google wants to keep you guessing as to what actually ranks a website. Unless you have data from hundreds of sites there is no way that you would notice what works or doesn’t work.  That is why you need Michelle On Point SEO & Web Design! 

I have understood and benefited for years the effects of organic search, and I want to bring that success to your business too! 

Michelle Estrada

Architecture Analysis

I develop a content strategy and optimize your current site, targeting keywords that have the highest search volume to beat your competition.

On Site Optimization

During the web design process, I create SEO friendly URLs, SEO titles, meta descriptions, and redirect links so that there are no broken links.

Off Site Optimization

This involves a strategy of acquiring powerful backlinks from powerful, relevant websites, social signals, citations, keyword tracking, & reporting.

Best Local SEO Company

  • Now that you have found the BEST local SEO expert, can you imagine how your business will explode?
  • Can you imagine working with with a web designer who also understands SEO, and who will also speak to you in plain English and never make you feel dumb for not understanding? 
  • Can you imagine what it will be like to get so many calls and sales, you’ll have to hire more people?
  • Can you imagine having a website that works for you while you sleep?
  • Can you imagine the safest page 1 rankings that last?

Are You Wondering, "How to Improve Search Engine Ranking for My Website?"

You found me sitting pretty here on page one, didn’t you? That speaks for itself. No need to worry – I can do the same for you.  If you want to see your website leapfrog your competition and rise to the top of search results month over month, that is what Michelle On Point delivers! I increase your SEO ranking until you’re on page one and your business is absolutely exploding.  

If you are ready to level up, call me to find out how you can get that for yourself.  813-693-1293. Or read some more if your curiosity isn’t quenched yet. 

Local SEO Services & What I Do For My Clients

  • I’ll take a look at your existing rankings and find where you need more power.
  • Analyze the competition in your niche and plan how to outrank them.
  • Update the code on your site to be sure your pages are being indexed by search engines.
  • Repair any structural problems on the back end.
  • Perform browser & speed tests for optimal performance.
  • Perform penalty checks.
  • Perform necessary updates to prevent security vulnerabilities. 
  • Optimize your titles, meta descriptions, alt tags for keywords and buyer intent to target your ideal customers.
  • Suggest ways for you to improve your content.
  • Check your site’s mobile friendliness
  • Verify and manage Google & Bing Webmaster tools, submit sitemap, correct errors and resubmissions as needed.
  • Help you with reviews if needed


  • Develop additional content such as blogs to position you as an authority in your industry
  • Track calls, analytics, interactions to monitor performance.
  • Report month over month results that are measurable to help you see how SEO is working to get and keep you on page one for your business. 

OK, I Want the Best Tampa SEO - What's the Next Step?

When I agree to take you on as a client, your website gets the Michelle On Point magic touch! Here’s what happens right away as well as ongoing to build your website’s authority and power to rank.

Evaluate & Plan Your Search Engine Marketing Campaign

  • This includes digging into Google Webmaster Tools
  • XML sitemap submissions/updates
  • Verification with Google & Bing
  • Checking and correcting errors


On-Page Optimization

  • If needed start off with a clean slate while preserving trust and power you already have
  • Correct and improve all metadata
  • Fix site structure
  • Fix broken links, redirect as needed
  • Improve page speed and much more!

Off-Page Optimization

  • This is where the magic happens after you have optimized content on your site
  • I introduce link building with powerful, relevant backlinks 
  • Power up your social signals
  • Get your business and name out there with citations

With all of this in place, you will SEE results that you can measure not only by looking at your rank, but in phone calls and new business.  Imagine what it will feel like to be able to own your place as the authority at the top of Google search in your local market! Trust me, it feels great! 

Tampa Search Engine Optimization and Web Design Company

How Much Does SEO Cost?

You’re probably wondering, “How much is SEO going to cost me?”

The answer is, “It depends.”

You ask, “What does it depend on?”  I say, a number of factors determine that.

I’d like you to think of SEO not as a business expense, but as an investment that will return far more than you invest, so the “cost” is actually zero. 

I would ask you a question: “Are you looking for a base model economy car, or a fully loaded luxury automobile with heated leather seats and a crazy sound system?”

I drive the latter so I would know.


Factors That Determine Cost and Value Equation:

  • Do you need a one-time on-page SEO project or ongoing?
  • What are your business goals?
  • How long will those goals take to reach?
  • Who is your target market, niche, keywords, and city?
  • Is it highly competitive in a large city?
  • Is it local, regional, or national?

If YOU are the BEST at what you do, I want to work with you and rock this for you so we can both make a lot of money.  What are you waiting for? 

I Build Custom WordPress Websites
Take a Look at Some of My Web Design Projects!

No two are alike. Each one a custom work of art.  Call me if you are ready to make a statement with your business!

Ready to Get Started?

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Our priority is the health and safety of our community following the latest declared state of emergency. We are available to help local businesses keep their customers updated. Don't hesitate to reach out to us with any questions by email at michelle@michelleonpoint.com